Friendly neighborhood marketer, here to save your growth.

KOLs, content, community, and knowing which levers to pull when.

Karan Handa — Marketer
3+ years across Web3, DeFi, SocialFi & Tech
Currently Marketing Lead @ SE7EN & Co.
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01 — The story so far
Present
Marketing Lead
SE7EN & Co.
Running marketing for an agency that works with tech companies and protocols that actually ship. Clients include AltLayer, Lighthouse, and EigenTribe. My pitch is simple: engineer distribution for products that deserve attention.
Brand Strategy Content KOL Management Campaigns
KernelDAO
Marketing Associate
KernelDAO
The one on the homepage. Took their Twitter from zero — literally zero — to 70,000 followers. Built content IPs that people actually followed for. Managed KOL relationships, coordinated PR agencies, ran pre and post-TGE campaigns. Got Kernel trending on TGE day. The full playbook — content, KOLs, timing, and a bit of chaos management.
0 → 70K Growth TGE Campaigns Content IPs KOL Ops
Vurse
Social & Community Lead
Vurse
Built the entire social presence from an empty Discord and a dream. Launched their creator program, brought on KOLs who actually converted, and coordinated cross-team campaigns so feature rollouts didn’t just ship — they landed.
SocialFi Community Creator Programs
Earlier Chapters
Growth Marketer
Limoverse  ·  Mandala Exchange  ·  DappLooker  ·  eTukTuk
Boosted Limoverse impressions by 50% in 20 days with zero ad spend. Grew Mandala’s Twitter to 30K followers and bumped Instagram engagement by 8% in two weeks. Ran GTM for DappLooker’s AI agent launch. Each one a different puzzle, same approach: figure out what makes people care, then do that.
Growth GTM Content Strategy
02 — The receipts

“Numbers don’t lie, but marketers do. So here are the numbers.”

70K Followers grown from zero KernelDAO  ·  From literally zero
15.8M Total impressions generated KernelDAO  ·  TGE campaign
50% Impression boost in 20 days Limoverse  ·  No paid ads
30K Community built from scratch Mandala Exchange  ·  Twitter
8+ Projects taken from zero to traction Across DeFi  ·  SocialFi  ·  Infra  ·  Exchanges
3+ Years of not getting rugged Web3  ·  Tech  ·  And still going
Actual Conversation (Paraphrased Slightly)
Hiring Manager
“Can you make it go viral?”
Me
“That’s not really how marketing wor—”
2 Months Later
Trending on Twitter
Me
“nvm yeah I can do that”
KernelDAO trending on Twitter
03 — How I think about this

Most marketing is just shouting into the void with a Figma graphic and a prayer. I’d rather make one person screenshot your tweet and send it to their group chat.

Distribution isn’t a department. It’s a way of thinking about every single thing you put out. The content, the timing, the platform, the reply strategy — all of it compounds. I just got good at figuring out which levers actually move.

04 — Straight from the timeline
1 / 6
05 — What I actually do
Growth
Take accounts from zero to “wait, how did they get that many followers?” Figure out the right mix of organic, paid, and KOL to make it stick.
Content
Threads, campaigns, content IPs that people actually follow for. If nobody screenshots it, it didn’t work.
KOL & PR
Finding the right voices, not the loudest ones. Onboarding, managing, and making sure every partnership actually moves numbers.
Branding
Positioning, identity, guidelines — the stuff that makes everything else feel like it comes from the same brain. Not just a logo and a color palette.
Strategy
GTM plans, campaign architecture, distribution playbooks. The unsexy stuff that makes the sexy stuff possible.
06 — Let’s talk

Building something interesting?

If you’re building something that actually ships and need someone who’s done this before — I’m probably already interested.

karanhanda592@gmail.com