Friendly
Neighborhood fighting boring marketing.
Marketer.

I turn early-stage brands into brands people remember through positioning, storytelling, content, influencer partnerships, paid media and ecommerce growth.

EST. 2022 // CURRENTLY: COUNTDOWN METHOD
01 / Selected Work The story so far
May 2026 — Now
Brand Manager (Consultant)

Countdown Method

Led brand and growth for a physician-founded performance nutrition brand from pre-launch. Built the positioning, rebuilt the website, launched paid media across Meta and Google, and drove the first online sale within two months. Owned product marketing, creative direction, content, the ambassador program, and Amazon setup end to end.

Brand Positioning Paid Media Creative Direction Amazon
Now
Marketing Lead

SE7EN & Co.

Running marketing for an agency that works with tech companies and protocols that actually ship. Clients include AltLayer, Lighthouse, and EigenTribe. My pitch is simple: engineer distribution for products that deserve attention.

Brand Strategy Content Influencer Management Campaigns
0 → 70K
Marketing Associate

KernelDAO

Grew Kernel’s Twitter from the ground up to over 70,000 followers. Led content strategy, built recurring content series, managed influencer partnerships, coordinated with PR agencies and executed campaigns around TGE. Launch day was hectic, but seeing Kernel trend made it all worth it.

Launch Campaigns Content IPs Influencer Ops
From zero
Social & Community Lead

Vurse

Built the social and community foundation from scratch. Launched the creator programme, developed influencer relationships that delivered real value, and worked closely with internal teams so product launches felt like moments, not just announcements.

SocialFi Community Creator Programs
Earlier chapters
Growth Marketer

Four more, from zero.

Boosted Limoverse impressions by 50% in 20 days with zero ad spend. Grew Mandala’s Twitter to 30K followers and bumped Instagram engagement by 8% in two weeks. Ran GTM for DappLooker’s AI agent launch. Each one a different puzzle, same approach: figure out what makes people care, then do that.

Limoverse Mandala Exchange DappLooker eTukTuk
01 / 05
Scroll
02 / The Receipts “Numbers don’t lie, but marketers do.”
70K
Followers from zero

KernelDAO’s Twitter, grown from literally nothing.

15.8M
Impressions generated

Total reach generated for KernelDAO’s Twitter.

0 → 1
First sale in 2 months

Countdown Method, pre-launch to first online sale.

50%
Boost in 20 days

Limoverse impressions, with zero ad spend.

30K
Community from scratch

Mandala Exchange’s Twitter, built from the ground up.

8+
Zero-to-traction projects

Across DeFi, SocialFi, infra, and exchanges.

03 / Philosophy How I think about this
Karan Handa working on a laptop
Fig. 01 probably rewriting a product page.

I’ve never liked being put in one marketing box. Some days I’m refining a brand’s positioning. Other days I’m building creator partnerships, launching paid campaigns, analysing funnels or rewriting a product page because that’s where the biggest opportunity is. I enjoy figuring out what the business needs most and focusing my energy there.

04 / Capabilities What I actually do

Growth

Take accounts from zero to “wait, how did they get that many followers?” Figure out the right mix of organic, paid, and influencer to make it stick.

Content

Threads, campaigns, content IPs that people actually follow for. If nobody screenshots it, it didn’t work.

Influencer & PR

Finding the right voices, not the loudest ones. Onboarding, managing, and making sure every partnership actually moves numbers.

Branding

Positioning, identity, guidelines — the stuff that makes everything else feel like it comes from the same brain. Not just a logo and a color palette.

Strategy

GTM plans, campaign architecture, distribution playbooks. The unsexy stuff that makes the sexy stuff possible.

Lifecycle Marketing

Email, retention, and the flows that turn one-time buyers into repeat customers. The quiet revenue engine most brands ignore.

05 / Straight from the Timeline Proof of work
01 / 06
06 / Contact

Building
something interesting?

If you’re building something that actually ships and need someone who’s done this before, I’m already interested.

karanhanda592@gmail.com →